AC Motors, distributor of car brands such as Volkswagen, Kia, and Maxus, and Ayala-owned dealers Honda and Isuzu—celebrated its appreciation night virtually with members of the Philippine media last January 31.
AC Motors President for Automobile Group Antonio “Toti” Zara III thanked the media for the significant role it played in the group’s progress and success, especially during the most challenging times in 2021.
Mr. Zara revealed three key elements that enabled AC Motors to remain resilient and maintain a steady growth in 2021.
Firstly, each of AC Motors’ five car brands introduced new models which sustained customer interest and brand awareness. Maxus introduced the D60; Volkswagen the T-Cross and Multivan Kombi; Kia the Sorento; Isuzu, the D-MAX and mu-X; and for Honda, the Civic, City, and City Hatchback.
Secondly, AC Motors brands also went the extra mile towards digitizing customers’ sales and aftersales journeys. This resulted in as high as 40% of monthly sales.
And lastly, AC Motors continued to expand its dealer network. From 85 outlets in 2020 to 95 in 2021; resulting in sales growth of 30%, outpacing the industry’s 18%.
With these achievements, Mr. Zara is optimistic that AC Motors will continue to grow in 2022 and explore even more opportunities as parent company Ayala commits to a more sustainable future.
Among AC Motors’ more immediate steps for 2022 would be to steadily grow its sales volume, starting off the year with the much awaited launch of the all-new Kia Carnival as well as strengthening presence in the truck market which is recovering faster from the pandemic. Further expansion of network and digitization will likewise continue.
AC Motors is also poised to become a key player in sustainable mobility, as the Ayala group has committed to achieve net zero greenhouse gas emissions by 2050.
To help achieve this goal, AC Motors will actively explore bringing in electric vehicles to the domestic market. “The EV law and its corresponding roadmap is about to be finalized. Government must consider lowering import duties aside from excise tax privileges. Let us protect strategic sectors such as the PUV but allow easier importation of private vehicles. We need to make EV ownership more accessible,” Mr. Zara urged.
The future for AC Motors becomes more than about business results. By helping protect the ecology, reducing greenhouse gasses and emissions, it ensures that future generations can live in an environment that helps humanity continue to progress.