Isuzu Philippines Corporation (IPC) launched its new Blue Power Technology engine for the Isuzu MU-X 2018 and the Isuzu D-max 2018 at the Northwing Atrium of SM City Cebu last October 20. IPC first introduced the two updated models in Metro Manila last September to celebrate the 20th anniversary of the company in the Philippines.
IPC president Hajime Koso led the event as he expressed his enthusiasm about the introduction of their Blue Power cars in the Visayan Region. He also said that Isuzu is confident with their newest product offerings.
In an era where technology needs to benefit nature, Isuzu developed Blue Power: an eco-friendly diesel engine designed to promote green technology. The Blue Technology on Isuzu engines which will be present on all vehicles in the Isuzu lineup is said to provide maximum engine output, cleaner emissions, superb fuel economy, as well as engine durability. Joseph Bautista, Marketing head of IPC, took the time to explain the complete specs and features of the updated MU-X and D-max as well as their process of providing Blue Power EURO 4 engines to their trucks.
Meantime, General Manager of Isuzu Cebu Incorporated, Steve Gingco, is thankful that IPC chose Cebu as a launching pad of its Blue Power vehicles in the Visayas region. He continued that Cebu is a strong market for Isuzu vehicles and with the coming new technology engine, it will contribute more sales growth and maintain its current market share in the province.
IPC hopes that the new modifications to their full lineup will further affect sales positively in the local automotive industry.