Hyundai Asia Resources, Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial (trucks and buses) vehicles, gears up in anticipation of the government’s intensified push for infrastructure in 2018. With its line of passenger cars, commercial, and special vehicles braced for a wide range of mobility and payload requirements, HARI underscores its role as the Filipino’s lifetime partner to success.
“We are broadening our corporate horizon at a very opportune time, allowing us to empower local enterprises. As HARI addresses freight, payload, and mass mobility needs, we open ourselves to small and medium enterprises, transport logistics, construction, mining, and various economic activities, not only in urban centers but also in emerging cities. The Philippine economy is at its momentum, and we are pleased to be at the forefront,” said HARI President and CEO, Ma. Fe Perez-Agudo.
Data from the automotive sector shows that the industry is on-track in meeting its year-end target sales of 450,000 units.
HARI expects to close 2017 with combined PC and CV sales of 37,500 units.
Moreover, it has been a banner year for Hyundai trucks and buses. On its first full year of operations, HARI’s CV business grew by 883% from last year, eclipsing the previous distributor’s all-time-high sales, and is poised to account for 10% of total vehicle sales in the next five years, aiming to double in scale by 2025.
Putting primary emphasis on Hyundai’s trademark efficiency and technology, HARI gears up to respond to the spike in local business and mass transport requirements with the introduction of the Xcient line, Hyundai’s new generation of Euro 4 trucks that integrates class-leading performance and optimized fuel efficiency with the interior cabin trim of a luxury sedan.
HARI is also looking into bringing in a truck and bus line from the Hyundai plant in China, a move that should appeal to customers that prefer China-made trucks.
“As opportunities open up to the automotive industry, we are driven to innovate better and faster–listening closely to the market in order to meet their demands. With the rollout of the PUV modernization program next year, the need for reliable transport solutions will certainly be front and center. Hyundai welcomes these changes, as we commit to be the leading brand for sustainable and reliable mobility,” Ms. Agudo added.