Driven by the passion to share the joy of mobility to every Filipino family, Honda Philippines, Inc. (HPI), the No.1 motorcycle manufacturer in the country, introduces its newest flagship store in Metro Manila in partnership with the Guanzon Group of Companies.

Located at Juan Luna St., Tondo, City of Manila, the new store offers more than 500 sqm of space in presenting HPI’s complete motorcycle product line-up. It is only the second shop in the metro where HPI’s coveted big bikes are available, including The All-New CBR650R (2022 Year Model). The latest model of the super sports bike features race-inspired performance and everyday versatility. Another ride to look out for in this new store is The New Honda X-ADV, which offers unique design and exemplary features, perfect for unique individuals who love urban adventure.

The All-New CBR650R and The New X-ADV

The new flagship store in Manila comes equipped with separate facilities for commuter bikes and big bikes, as well as a showroom, a customer lounge, and a service pit.

“We are thrilled to open this newest flagship store in NCR at a time when more people are understanding the joy and convenience of riding motorcycles,” says Susumu Mitsuishi, HPI President. “We hope that the strategic location of this store will help us bring our offerings closer to consumers within NCR and its surrounding areas, particularly our top-of-the-line motorcycles.” 

HPI’s big bikes are categorized into four groups. These are Adventure (The All-New CB500X, The New CRF1100L Africa Twin, The New CRF1100L Africa Twin Adventure Sports (DCT/ES), The New X-ADV), Sports (CB650R, The All-New CB1000R, The All-New CB500F), Super Sports (CBR1000RR-R Fireblade SP, The All-New CBR500R, The All-New CBR650R), and Tourer (The New Rebel, The All-New Gold Wing).

“Manila City being the location of our flagship store, is built not just for motorcycle enthusiasts, but for big bike riders in Metro Manila and nearby areas who would like to see and experience Honda’s top-of-the-line models,” says Mr. Guanson Lo, Guanzon Group of Companies President.

Mr. Lo added that the new store opening highlights Guanzon’s strong and growing partnership with HPI, as both have survived the challenges from recent years under the pandemic. He said they are becoming optimistic that the new flagship store will help spur economic activity in Metro Manila, given the increased demand for motorcycles, particularly in the country’s most urbanized area.

Mr. Susumu Mitsuishi, HPI President and Mr. Guanson Lo, President of Guanzon Group of Companies

The new Metro Manila flagship store also expands Guanzon’s network and elevates its level of service by extending the best possible treatment, products, and services to all Filipino motorcycle riders. The store presents impeccable design features and a complete team beyond the minimum requirement of HPI to ensure total customer satisfaction at all times.

Guanzon continues to uphold HPI’s standard policies and guidelines to keep pace with ever-changing innovations and evolving marketing activities. Mr. Lo says: “Our company stands hand-in-hand with HPI to serve as a gateway for every Filipino family into the world of mobility.”

Honda Tondo Guanzon is open daily from 8:30 AM to 5:30 PM. For more information, follow Honda Big Bikes Tondo on Facebook or contact branch manager Ruel Esperida at or at 0923-311-6888.

Stay updated on Honda’s newest products and promos by visiting Follow Honda Philippines, Inc. on Facebook and Instagram (@hondaph_mc).