Isuzu Philippines Corporation (IPC) opens its 43rd dealership in Pagadian City in Zamboanga del Sur as part of their continuing expansion to provide their heavy-duty products to more Filipinos nationwide. Its third Isuzu Outlet Standardization (IOS) dealership facility, showing the brand’s aggressive modernization efforts despite the challenges presented by the COVID-19 pandemic early this year.

IPC and North-Min Automotive Dealership Inc (NMADI), the management of the new dealership, held an online event for motoring journalists as they conducted a walk-through around the facility. Built in Barangay Tiguma, Isuzu Pagadian wants to take advantage of its location’s growing commercial and agricultural potential.

Serving as Isuzu Butuan’s satellite dealership, the 3,871 square meter floor space of Isuzu Pagadian includes a 4-vehicle showroom display, bays that can service five light commercial vehicles and two commercial vehicles, five slots for paint and body repair, a wheel alignment facility, and a wash bay.

Bearing the Isuzu Outlet Standardization (IOS) philosophy, the dealership highlights an aesthetic yet functional design that will improve the customer experience of all Isuzu owners. It has a more spacious and organized area for its users, providing a seamless integration of automotive retail sales for both buyers and employees. The overall enhancements of this new vision show the brand identity of Isuzu and its prominent character by providing reliable products to the Filipino public.

During the virtual presentation, IPC President Hajime Koso remarked, “The addition of a new Isuzu dealership in our rapidly expanding network is a strong testament to the growing preference for the Isuzu brand as we continue to widen our reach to our customers in Region 9. This is another major milestone that we share with our new dealer partner North-Min Automotive Dealership Inc, and we look forward to serving our customers in this area with the Isuzu Pagadian.”

Mr. George Ongchua, Isuzu Pagadian General Manager, described Isuzu as a “renowned automotive brand in Mindanao.” He added, “Isuzu trucks and light commercial vehicles have proven time and again that they are perfectly suited to the varying and challenging terrains and road conditions of Mindanao. With the establishment of Isuzu Pagadian that is of world-class standards, we are very confident that the good reputation of the Isuzu brand in the region will be extended to its dealership services. Pagadian is one of the most industrialized and business-savvy cities in Mindanao, and we’re very optimistic that people and businesses on this side of the Zamboanga Peninsula will come to us to provide them with Isuzu products and services.”

IPC is now in its 23rd year of operations, and it aims to strengthen its dominance in the trucks and LCVs market further. Through the opening of Isuzu Pagadian, a world-class IOS dealership facility, IPC makes a statement that the brand is truly “Your Responsible Partner” for the years to come.