Isuzu Philippines Corporation (IPC) officially entered into a two-year partnership with Pilipinas Shell Petroleum Corporation (PSPC). This fortified relationship between the two organizations marks their joint commitment to help Filipinos adapt to the new normal safely on and off the road.
IPC President Hajime Koso expressed delight to be working again with Pilipinas Shell in fulfilling their mission to become ‘responsible partners’ in service of Filipino motorists. “At IPC,” Koso adds, “we value progressive thinking and engineering when it comes to our commercial and light commercial vehicles, so we are glad to be working closely with them who are considered industry pioneers when it comes to sustainability and modernization.”
PSPC expressed excitement in continuing an even stronger partnership with Isuzu when it comes to diesel engine, said Mister Randy Del Valle, Vice President and General Manager for Mobility. “With the renewal of the partnership of IPC and Shell that has started since 2018,” Del Valle continues, “ we would be able to continue to give value to new Isuzu drivers by providing access to quality fuels, lubricants and convenience retail items through the Shell Go+ Platform. We believe that this partnership is mutually beneficial for both Shell and IPC as both are in the forefront of innovation in their respective fields.”
Every brand new Isuzu vehicle or truck owner will also still receive a “Welcome Kit” containing a Shell Go+ card with an initial balance of five hundred pesos. This enables customers to be part of a Loyalty Program where members get to earn and redeem reward points in Fuels, Convenience Retail Products and Lubricants on every Shell station visit. Additionally, members may also avail of 24/7 free roadside assistance by Ibero Asistencia and 10% off on Motolite Batteries.
When the situation improves, co-branded ad hocs such as the Isuzu 4×4 Xtreme Xperience, Isuzu Eco Run and Isuzu caravan displays at select Shell outlets will crop up once more as well as new mobility and technology initiatives.