Isuzu Philippines Corporation (IPC) will be staging its first digital launch with the official unveiling of the new D-MAX Boondock 4×4 via Facebook on June 17. IPC rallies motorists to “Live Life Differently” with Isuzu’s ultimate off-roader which will be available in manual and automatic 4×4 variants.
The “Live Life Differently” campaign was conceptualized before the start of the COVID-19 crisis and now takes on a more meaningful light. The campaign encourages IPC’s clients and future customers to discover the endless possibilities of driving an Isuzu vehicle.
IPC President Hajime Koso conveyed a message of hope for the Filipino people, IPC employees, and Isuzu customers: “We will emerge even stronger from every challenge. You can count on IPC to support you in your efforts to rebuild and recover. We support the Filipino people and its leaders as we get back on track to global greatness.”
Mr. Koso also stressed, “We move on from every challenge, and with every obstacle we hurdle, we must live life differently to be able to be tougher, more resilient, more enduring, and more dependable. The new D-MAX Boondock 4×4 is our response to the toughest challenge we have faced yet.”
As the nation’s economy gradually reopens and recovers, Isuzu believes that with its “Live Life Differently” campaign, they can help in paving a roadmap to an even more robust transport economy and be the Filipino motorists’ vehicle to renew and strengthen bonds with one another.
Catch the official launch of the new Isuzu D-MAX Boondock 4×4 via Facebook on June 17, 2020, 5pm.