Isuzu Philippines Corporation (IPC) held its 15th Dealer of the Year Awards (DOYA) last February 7 at Hilton Hotel Manila in Newport Boulevard in Pasay City. The company overcame a challenging year in sales by focusing on the government’s Public Utility Vehicle Modernization Program. Known for tough, reliable, and heavy-duty products, Isuzu provided PUVs various public and private sectors as part of their effort in promoting a safer and more environmentally-friendly transport system.

Started in 2004, the DOYA is the company’s annual dinner gala where the best principal dealers, as well as their respective employees, are recognized. IPC President Hajime Koso led this year’s ceremony, giving Isuzu Pasig the Dealer of the Year award, followed by Isuzu Bulacan and Isuzu Sta. Rosa.

Here’s the complete list of winners in the 2019 IPC15th Dealer of the Year Awards:

Dealer of the Year Champion: Isuzu Pasig

1st runner up Isuzu Bulacan

2nd runner up Isuzu Sta. Rosa

Most Improved Dealership of the Year: Isuzu Makati.

Sales Executive of the Year (LCV Category): Migueland Castro (Isuzu Edsa)

Sales Executive of the Year (CV Category): Erlinda Erfe (Isuzu Cagayan de Oro)

Excellent in Sales Operations: Isuzu Pasig, Isuzu Cebu, Isuzu Bulacan

Excellent in Parts Operation: Isuzu Bulacan, Isuzu Sta. Rosa, and Isuzu EDSA

Excellence in Service Operations: Isuzu Sta. Rosa, Isuzu Cavite, and Isuzu Alabang

Excellence in Customer Service Operations: Isuzu Butuan, Isuzu Sto. Tomas, and Isuzu Cabanatuan

For Isuzu, awards do not only commend all the hard work and commitment of their people; instead, it serves as motivation to be more ambitious in serving customers. The DOYA event is Isuzu’s starting point for 2020 to claim the number 1 position for the truck brand in the Philippines.