Isuzu Philippines Corporation (IPC) celebrated the grand opening of Isuzu La Union together with One Maharlika Motors Sales and Services Corporation last October 22.

The ribbon cutting ceremony was led by IPC President, Hajime Koso, One Maharlika’s Chairman and President, Mr. Ben Garcia and VP for Admin, Ms. Joyce Garcia, Mr. Justo Orros III who represented La Union Governor Pacoy Ortega, and Bauang Vice Mayor, Henry Bacurnay, Jr.

Mr. Ben Garcia thanked Isuzu for trusting One Maharlika to be their partner in this endeavor, “we chose Isuzu because we believe in the products of Isuzu.  Worldwide, it is known for its supremacy in diesel engine technology, and here in the Philippines, it is the number one brand.  That is why, we are really grateful to IPC for trusting us and appointing us to serve the province of La Union. “

IPC President Koso delivered the special message saying, ” Today, I am proud that despite the difficult situations due to COVID-19 pandemic, Isuzu Philippines Corporation’s newest dealership, Isuzu La Union, is celebrating its grand opening day. CONGRATULATIONS, ISUZU LA UNION!  Now our La Union customers will enjoy the benefit that our partnership brings – Isuzu’s world class products and services.”

This is the 10th dealership to follow the Isuzu Outlet Standard (IOS), to which Koso said “This new dealership design follows Isuzu’s Global Dealership Standards that gives importance not just to sales but to over-all customer journey.  Starting from their inquiry, sales, after-sales service up to their continuous return to Isuzu showroom, the dealer will be able to provide customer support in every step of the way.”

Isuzu La Union has a total floor area of lot area of 8,607-sqm with a showroom capable to display 1 truck and 4 light commercial vehicles and a service area that can accommodate at least 2 trucks and 5 light commercial vehicles.

IPC President Hajime Koso believes that Isuzu La Union is a factor to the progress of the province as he shared, “Today, you are not just opening an Isuzu dealership.  You are also opening your doors to being a contributor to the growth of this province with its major potentials in the fields of Agriculture and Tourism.  We are now officially part of the province’s strive for progress.  With our vehicles, we will contribute to the mobility of its people, of its goods and to its thriving agritourism.”

La Union Governor, Pacoy Ortega, in his video message, congratulated Isuzu for its dedication and commitment: “This opening reinvigorates hope as we hold on to our solidarity in rising above the effects of the Covid-19 pandemic.  Despite the uncertainties and adversities at present, we remain steadfast in our commitment to provide the highest sense of public service for our constituents, through your help, our partners in the industry development and investment.”

For its part, Isuzu La Union’s Vice President for Administration, Joyce Garcia, acknowledged Mr. Koso’s message with, “together, we can help on another in our nation-building, catering to the needs of our community as One Maharlika will be the bridging vessel to provide the logistical solutions to our people”.

Isuzu is known worldwide as a trusted brand for diesel engines. It boasts of a strong line up of vehicles for both personal and business use, and with the grand opening of Isuzu La Union, these vehicles are now within reach to Ilocanos.

Isuzu La Union is located at Barangay Paringao, Bauang, La Union. Open to customers Mondays to Saturdays at 8AM to 5PM.

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