Isuzu Philippines Corporation, the country’s leading truck maker, continues to serve the Filipino public by keeping its business running and holding a groundbreaking ceremony for its Isuzu Davao dealership despite the COVID-19 global pandemic. Officers and executives of IPC and Southern Motors of Davao Inc. led the event at MacArthur Highway construction site in Matina, broadcasted by IPC to local and national motoring media via an online conference.
Once completed, the facility will be IPC’s 11th dealership that bears the Isuzu Outlet Standardization (IOS); solidifying the brand’s role in pushing the global and local automotive industry of the future through more personal, customer-centric showrooms. The new design philosophy follows three principles:
(1) the creation of a conducive atmosphere that leads to improved customer experience and smoother business operations
(2) the application of purposeful design tailored to varying customer needs
(3) the communication of Isuzu’s reputation for reliable and fuel-efficient vehicles.
Featuring industrial-style elements, Isuzu Davao’s IOS dealership aims to attract customers that speak to the brand’s truck and vehicle lifestyle. It will have an expanded metal mesh between long red bands on the building’s facade, displaying Isuzu’s reputation for durable products. Inside, the minimalist design will provide more space for a clean, sleek, and organized atmosphere.
Isuzu puts the customers at its top priority with the new showroom layout, making sure that buyers will have an enhanced overall journey. For its employees, improvements in its sales and service operations are on its way with the new flow outline of people and products within the dealership.
Jockson Liu, President of Isuzu Davao, shared that the current dealership it owns and manages is nearing the final stages of its re-building. Operating for over 71 years, SMDI has been a part of three generations of Filipino families and businesses in Davao and other neighboring provinces in Mindanao.
“As we face the Covid-19 pandemic, local and world business leaders are adopting additional measures to protect and preserve their identity in the market. We at Isuzu Davao are firm in our decision to carry out the mission of demolishing the old building and constructing a modern showroom. We have reached this last phase of construction, which I consider like no other. I say this because we will demolish and building all in the same location. As we break this ground today, we will lay a stronger foundation that could last another 70 years.”
IPC President Hajime Koso acknowledged the role of Isuzu Davao in contributing to the growth and success of the brand in southern Philippines, and its continued commitment in building a IPC’s pioneering model in IOS facility.
“For more than 70 years, Isuzu Davao-SMDI has been in operations catering to clients in Davao City, providing outstanding sales experience and excellent after-sales service. Isuzu Davao has been a leader amongst the network and was even awarded the 2011 Isuzu Dealer of the Year. We in IPC are very proud that Isuzu Davao and its customers will be one of the first to experience the new and improved IOS.”
Koso added, “As IPC aims for the utmost ‘Customer Success’, the IOS aligns with Isuzu’s Global Dealership Standards that gives importance to not just to the sales side but the overall customer journey—starting from their inquiry, sales, after-sales service and their continuous return to our showroom, the new outlet standard will enable us to provide customer support in every step of the way.”
Isuzu Davao aims to complete the construction of the showroom by March 2021.
IPC is on its 25th year of operations this August, and building dealerships that have Isuzu Outlet Standardization is a testament of the company’s dedication in providing unmatched sales and after-sales services in the light commercial vehicles and trucks market to all Filipinos nationwide.