KIA Philippines recently introduced a media forum series, which aims at discussing the current situation in the country and its economic impact, particularly on the automotive industry.

Since the start of the COVID-19 pandemic last March, the constant fear of the virus and the community quarantine has taken its toll on the local economy. It has affected the Gross Domestic Product of the Philippines, dropping to 0.6 percent from a projected 6.6 percent for 2020.

The company, through these media sessions, wants to use its Power to Surprise motto in helping ease its effects on customers despite these trying times.

Currently, at the 10th spot, KIA is trying to improve their sales rankings by offering a low down-payment financing scheme or huge cash discounts for Picanto, Soluto, K2500, Seltos, Sportage, Sorento, Rio Hatchback or Forte, and Grand Carnival until the end of the month. The K2500 Karga will also include plastic dividers to enforce physical distancing measures for shuttle services.

In attracting more customers this year, their Promises to Care customer service provides all cars a 5-year or 160,000-km warranty* and 24/7 Emergency Roadside Assistance. Dealerships must now follow stringent operations standards as the company has an upcoming program that increases its parts line-up by four times.

KIA also announced the opening of four (4) new dealerships by the 3rd quarter: Kia Marikina, Kia Fairview, Kia Isabela, and Kia Bonifacio Global City. This expansion will bring the brand’s network to a total of sales and service facilities. Four more facilities are planned by the end of 2020 or early 2021.

The company will also launch its Virtual Showroom before the year ends, offering customers the opportunity to shop for a new Kia vehicle from the comfort and safety of their homes. Kia will then follow-up with an unboxing of an all-new model, designed to cater to the needs of the Filipino motorists and to provide speedy mobility for the Filipinos.

“The coronavirus and lockdown may have taken their toll on the local and global economy. Yet, we at Kia Philippines, are confident that we will overcome these with sales and aftersales initiatives, continuous expansion of our dealer network, entering into the digital age with a virtual showroom, and the unboxing of an all-new model,” says Manny Aligada, Kia Philippines’ President. He further adds, “All these are designed to not only jumpstart our brand but the economy as well.”

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