Created by the brand’s Centro Stile design department, the Lamborghini Urus now has the first exclusive customization option to showcase the style and exhilarating performance of the supersport SUV.

The Urus Pearl Capsule is available on the model year 2021 Urus, alongside an extended range of colors and features following the first full year of the car’s production since its launch in 2019. The Giallo Inti, Arancio Borealis, and Verde Mantis traditional high-gloss, four-layer pearl colors complement the two-tone exterior as well as the car’s high-gloss black roof, a rear diffuser, a spoiler lip, and other details. The 23-inch high-gloss black rims have body-color accents in addition to the tailpipes’ sporty matte gray color. Inside, the hexagon-shaped upholstery stitching Q-Citura features logo embroidery on the seat alongside carbon fiber and black anodized aluminum details, all housed in a unique two-tone color combination cabin. For exceptional comfort, Full-electric seats in airy perforated Alcantara is available exclusively as an option on the Urus Pearl Capsule.

With all these enhanced features, Urus owners can now use the Lamborghini Ad Personam for further interior customization options as drivers can choose from an updated standard color palette and a continuously expanding range of distinctive colors to match their personality. All these new options allow people to showcase a Lamborghini that reflects their lifestyle and chosen adventures.

Automobili Lamborghini Chairman and CEO Stefano Domenicali stated that the Urus attracted an extremely diverse clientele since 2019, and eighty percent of their attracted consumers are new to the brand. The versatility, sporty, and elegant nature of Urus makes it the perfect companion to any activity. Domenicali also noted that the car’s target market also varied enormously, with a mix of more understated choices as well as traditional sporty Lamborghini colors.

The 2021 Urus offers up to 12 different standard features plus the heads-up display, exhibiting a next-level of standard equipment in terms of technology, safety, and ADAS. It has the exclusive, new key design and the updated optional Parking Assistance Package with state-of-the-art Intelligent Park Assist. A new premium Sensonum sound system paired to a 730-watt amplifier and 17 speakers are available as optional equipment.