Maserati has etched a fresh path towards electrification with the launch of Ghibli Hybrid, the first-ever electric vehicle of the Trident Brand.
Considered as one of the most ambitious projects for Maserati, the new Ghibli Hybrid comes after the announcement of the MC20 super sports car new engine. It marks an enormous leap for the company, pushing the brand into a new era.
In building the first Maserati hybrid, the company confronted their biggest challenge head-on: How to make an EV without altering the core philosophy and values of the brand? The result is the best hybrid that will keep the unmistakable sound that has always distinguished every Maserati apart from other luxury sports cars.
With over 100,000 units produced since its launch in 2013, the Ghibli perfectly embodies the Modena-based DNA of Maserati. It is no coincidence that executives chose the sedan as the first face of their hybrid technology. Its arrival expands the Maserati range, making their line-up more competitive and responsive to the demands of the market.
The most noticeable styling of the hybrid car, developed by the Centro Stile Maserati, is its blue color, chosen as the identifier of cars that will bear the hybrid technology and the new world they represent.
The exterior has three iconic side air ducts, the brake calipers, and the thunderbolt in the oval that encloses the Trident on the rear pillar, all in their distinctive blue color. The same hue continues to reappear in the Ghibli’s interior, particularly on the embroidered seams of the seats.
Aside from its signature design, Maserati also introduced extra style features starting from the new front grille, with bars redesigned to represent a tuning fork, a musical device that emits a sound of extreme purity, and which also evokes the Trident symbol itself. Significant changes at the rear of the car include restyled light clusters, with a boomerang-like profile inspired by the 3200 GT and the Alfieri concept car.
Aligning its technology with the DNA of the brand, Maserati developed a hybrid car that focuses on improving performance, while also reducing fuel consumption and cutting emissions.
The hybrid technology of the Ghibli exploits kinetic energy it accumulates when in motion, recovering it and transforming it into electricity during deceleration, braking and storing it in a battery.
Through careful, in-depth engineering work of the technicians and engineers at the Maserati Innovation Lab in Modena, the innovative Powertrain combines an internal combustion engine (4 cylinders, turbo, displacement of 2.0 L) with a 48-volt alternator and an additional electric supercharger (e-Booster), supported by a battery.
It is a new generation of Powertrains and a unique solution in its segment, with perfect exchanging between performance, efficiency, and driving pleasure. In further improving its weight distribution, designers mounted the battery in the car’s rear, allowing the Maserati Ghibli hybrid to shed about 80 kg less compared to the Diesel variant.
The performance of the hybrid car is impressive, clocking in a maximum power output of 330 hp and torque of 450 Nm delivered from just 1,500 rpm, adding to the top speed of 255 km/h and acceleration from 0 to 100 km/h in 5.7 seconds.
In these technological changes, Ghibli Hybrid still has the unmistakable sound that characterizes all Maserati models because of the optimized exhaust, which includes specially designed resonators.
Along with the Ghibli Hybrid introduction is also the debut of the new Maserati Connect program, enabling a constant connection between the car and its driver. It has all the updated software packages, making system performance checks, and monitors for the Safety Security services in emergencies.
Maximizing the connectivity of the Ghibli is the latest-generation of the Maserati Intelligent Assistant multimedia system based on digital inputs from Android Automotive, a software delivering an innovative User Experience fully customized to the driver’s personal preferences. It also increased the multimedia system’s HD screen with new graphics, more user-friendly and without surrounds, and a new instrument panel with digital devices.
Electrification the Maserati Way
The unveiling of the Ghibli Hybrid represents the first step in creating more electric cars in the Maserati line-up. The brand will launch the first all-electric model of the GranTurismo and GranCabrio in 2021.