Following its launch of the latest Vios, Toyota Motor Philippines Corporation celebrates 32 years of operations in the country on a very hopeful note as the economy is bouncing back after going under quarantine in March. After over three decades of service, the company renews its partnership with the Filipino people in its pursuit of nation-building.
TMP Chairman Alfred V. Ty expressed his confidence that better days lie ahead in a message to all team members. “In our over 30-year history, we have faced many challenges, but this is by far the most challenging we have seen. Of one thing I am sure: this will be our finest moment. We will draw on our collective strength to support the government in its recovery efforts, and we will assure our customers and each one in our Toyota family that we will stand by each other every step of the way,” he said.
TMP annually honors its achievements and achievers during previous anniversary celebrations at a general assembly in their plant in Sta. Rosa, Laguna. For this year, TMP President Atsuhiro Okamoto prioritized the health of their employees and held a virtual gathering of the entire company instead, another step towards the new normal in the workplace.
Okamoto kept his forward-looking attitude as he pointed to New Zealand and Thailand’s successes in containing the COVID-19 virus. “Other countries have shown that this virus can be controlled. We will get there, too, if we continue our adherence to the necessary health protocols. We will win this battle,” he said. “I would like to thank the government and all our front line workers for their selfless efforts in this time of crisis. Let us work together and heal as one.”
Toyota has been the most preferred automotive brand of the Filipino public in 29 out of its 32-year history. Last year, TMP achieved its 18th consecutive triple crown. It shows the brand’s popularity in both its passenger car and commercial vehicle product line up.
From 1988 until June this year, the company has delivered 1.78 million Toyota vehicles to the local market. Toyota’s three-car line up grew into a selection of 78 models and variants today, including Filipino favorites: the Vios, Innova, Hilux, Fortuner, Wigo, Rush, Avanza, and Hiace. In providing greener mobility nationwide, TMP also introduced several hybrid electric vehicles plus another line of product offerings under its luxury brand Lexus.
In all of their contributions, TMP deemed it most important that they can provide a livelihood to 55,000 Filipinos across its entire supply chain. Since venturing into the local assembly of cars, the company has invested P64 billion and paid P384 billion in cumulative taxes and duties. Toyota established itself as a vital part of the manufacturing and industrial landscape of the Philippines for over 30 years. TMP exports $1 billion in the Philippine-made local parts and has produced almost 880,000 units from 989 until June 2020.
Together with its 71 dealers nationwide, TMP wants to transition to a mobility company by being a one-stop solution provider to meet the growing needs of Filipinos. The expansion of the company included Toyota Financial Services, Toyota Insure Program, and Toyota Certified Used Vehicles.
Besides this, Toyota is also offering Connected Auto Loans, Full-Service Leases, and a newly launched Kinto vehicle subscription program. It also sets them to introduce On-Demand Shuttle services with the Department of Transportation and Fleet Management Services to select partners.
Toyota has been working to transition into the new normal seamlessly with the launch of a virtual Toyota showroom, a new MyToyotaPH app, and Supra GT Cup virtual race experience. These replaced existing Toyota programs and services that Filipino consumers enjoy in its initiative of meeting the growing and apparent shift in customer behavior towards an online buying experience.
During the community quarantine, TMP took the chance to pay it forward as part of its responsibility to society through a 30 Vios vehicle donation to the Department of Health and Local Government of Santa Rosa. In showing support to essential workers, TMP also loaned a fleet of almost 50 vehicles and produced 43,000 masks for distribution. Dealers nationwide also provided relief efforts to their respective communities in helping ease the current challenges the people are facing in battling the coronavirus.
With all these initiatives, Toyota continues to support the environment through programs like its Coastal Clean-Up and Mangrove Planting Program, education through the TMP School of Technology; and well-being through its partnership with the Philippine Paralympic Committee and much more.
Moving forward to its 33rd year, TMP reaffirms its partnership with Filipinos. “This crisis is surely a very challenging experience for everyone. But as a market leader, it is our responsibility to elevate customer service even in these most difficult times. We will redouble our efforts in helping to bring the Philippine economy back on track to a better tomorrow. Indeed, we are stronger together,” concluded Chairman Ty.